Just like any other business, a person will need to acquire customers and with have various tasks from marketing to prospecting to book keeping to other business responsibilities. Unfortunately, fredom of a flexible schedule does not always mean freedom of time.

This is why I believe it is critical fro the industry to be upfront on what it truly takes to succeed as a direct seller. We can’t mislead nor can we discourage. there must be a happy medium of information that speaks the truth. I believe directselling411.com is on that mission.

But as an industry, we must go many steps further and become direct selling professionals - and get certified as a direct seller.

Certification (even through a voluntary participation) helps set higher standards, enhancing competence and building upon credibility for the independent direct seller as a professional in this industry. This not only benefits the individual direct seller, but also benefits the company they represent and the whole Direct Selling Industry.

Keep in mind that Certification is not licensing, nor is it equivalent to getting a college degree. But it is a formal higher education that helps direct sellers position themselves as professional marketers in the Direct Selling Industry.

The fact is, when you learn, understand, and apply the universal fundamentals taught through a certification course, you will enhance your competence of the industry and how to succeed based on high professional standards, which creates an extra element of credibility for you in the marketplace.

Certification enhances competency and improves credibility for the direct seller. This leads to greater confidence, which will result in greater sales and more effective recruiting… provided the direct seller takes the necessary actions consistently… and that is what certification gets them to do.