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The Competitive Advantages of Going Green

By now, the direct selling company through which you have launched your business has probably recognized the financial and operational advantages of “going green,” but, did you know that supporting the environment could also position your company to draw in more consumers than your competitors?

According to a recent study by the Natural Marketing Institute, today’s consumers are 58 percent more likely to purchase products or services from a company that is mindful of its impact on the environment and society. Even for those companies that do not specialize in eco-friendly products or services, experts say their efforts to launch an environmentally friendly campaign could not only help reduce energy use and operating costs, but it could also attract environmentally conscious consumers who remain appreciative of companies that have made the first step in reducing their carbon footprints.

Rest assured, the direct sales channel is no stranger to environmentally friendly initiatives. In addition to offering revolutionary eco-friendly products and energy conservation services, the direct selling industry also features a wide variety of companies that have spearheaded eco-friendly campaigns to educate distributors and connect with the general public about practices impacting the environment on a daily basis.

From carbon offset programs and recycling campaigns, to solar power education initiatives and water conservation challenges, countless direct selling companies across the country have put forth tremendous efforts to do their part in protecting the environment.

Along with the obvious benefits to the environment, many of these companies have also recognized the importance of “going green” from a business standpoint. After all, today’s budding entrepreneurs (most notably, those newest to the workforce) have conveyed a strong interest in eco-friendly practices – so strong, in fact, that time and again, research has proven that a company’s commitment to the environment impacts consumers’ brand loyalty and job-seekers’ career pursuits.

To further illustrate just how much today’s consumers value eco-friendly initiatives, a recent Harris Interactive survey concluded that 82 percent of American adults consider themselves to be well-informed about companies and brands with a strong track record for sustainability. Add to this the fact that an astounding 80 percent say they “consider the history of a company’s sustainability when purchasing from them.”

What does it all boil down to for today’s direct selling companies?

Put simply, whether or not your company’s core mission involves a heavy focus on eco-friendly practices, it is now more important than ever before that you do your part to protect tomorrow’s planet today.

Does your company participate in eco-friendly initiatives? If so, share them with us below!

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One Response to “The Competitive Advantages of Going Green”

  1. Paul Truman Says:

    My company is an energy supply company. With energy deregulation across the USA, we offer many options in energy supply. The one I am most proud of is our GREEN E Certified energy supply. Since starting with my business last September, we have been purchasing our electricity from our Green E certified service. To my surprise, many of our customers are also making the choice of Green E supply as well.

    It is great to be apart of this opportunity and be able to make a difference, one person at a time.

    Paul Truman

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This blog is written by Amy Robinson

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Many know me as SVP and CMO at the Direct Selling Association, but I have two more important roles – a consumer and mother who knows what it’s like to want it all. I have seen so many people find success in direct selling, but I know there are a lot of people who have questions about this method of buying and selling. Through this blog I want to promote a meaningful discussion that will help connect people with answers and connect direct selling companies with the issues they need to address. Read more about this blog in my first blog post.

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