Starting a conversation can be a very difficult task. Perhaps you’ve encountered a situation where you really want to have a serious discussion with someone, but you just can’t figure out where to begin the dialogue. It often seems there’s so much to say, there doesn’t seem to be a logical beginning.
In thinking about my inaugural post to the DirectSelling411.com blog, I felt that way. Direct selling has an incredibly rich history that can’t begin to be encapsulated in this post or even in an entire Web site. There are millions of stories to be told, about the stay-at-home mom who earns extra income by working a few hours a week as a direct seller, to the former corporate executive who left his 9-?? job and now works his own hours, selling products and services he actually enjoys talking about.
But the whole “conversation” about direct selling is about much more than just the success stories – it’s about understanding what direct selling is, what it isn’t, and how that relates to one’s own situation. Five-hundred success stories might be meaningless to a direct seller who is considering abandoning her efforts, if she cannot draw a parallel to her own experience. Similarly, one failure might inspire someone to try a new approach and find success that had otherwise been elusive.
On this blog, I’ll talk about the good, the bad and the, well, misunderstood parts of direct selling – and there are plenty of topics in each of those areas. Direct selling has the luxury of a long, honorable history, but it also wears the scarlet letter of stereotypes (some deserved, some not), misinformation (some rooted in truth then distorted, some not) and the occasional bad actor (whose missteps reinforce the stereotypes and misinformation). All of these topics are worth talking about because direct selling has a lot to offer – and we also have some work to do.
My singular interest is providing a forum where we can have a frank, honest and open discussion about the issues. Whether you love or hate direct selling isn’t the point – it’s about having accurate information on which to base that opinion.
Consider this inaugural post my invitation to anyone out there with an interest in direct selling to help me begin, and continue, the conversation about direct selling. I look forward to your frank and thoughtful questions and ideas, and in return I will do my best to provide a balanced perspective that perhaps to date has not had a loud enough voice.
Let the conversation begin!