The Direct Selling Proclamation and Compact


Each year, millions of people around the world find success in direct selling – whether that’s making a few hundred dollars a month, earning the equivalent of the full time income, or just meeting new people and having a good time. If you have found success in direct selling, the Direct Selling Association encourages you to share your story. Sign the Direct Selling Proclamation and Compact to certify that as a direct seller you promise to uphold the highest standards of customer service, and are working to create a better life for yourself, your family, and those around you. Please share this link with your team and those who support you so we can demonstrate how many people are positively impacted by direct selling!

Whereas, direct selling is a vital and integral part of the United States economy with more than 15.9 million Americans engaged in direct selling and $31 billion in annual sales; and

Whereas, direct selling empowers individuals from all walks of life, including the underserved, to operate their own businesses, supplement their incomes and build careers; and

Whereas, the direct selling industry supports the rights of American consumers while working in conjunction with the United States Congress, federal regulatory agencies, state attorneys general, state legislatures, and local law enforcement officials; and

Whereas, the direct selling industry strives to implement programs to ensure all demographic groups understand the potential direct selling holds, and are empowered with the knowledge and tools necessary to make informed decisions about whether direct selling is the right choice for them; and

Whereas, the Direct Selling Association, the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers, promotes self-regulation through a strict Code of Ethics for which it has been applauded and received a presidential citation; and

Whereas, the Direct Selling Association’s mission is: “To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers;” and

The Direct Selling Association, its member companies and individual direct sellers for said companies do affirm and agree they will offer innovative, unique and valuable products and services to the American consumer; they will offer the highest level of customer service; they will promote the highest level of ethical business practices through the DSA Code of Ethics; they will provide an opportunity to individual direct sellers; and they will continue to work with governmental and non-governmental policymakers to protect consumers.

Attested to and agreed to by:

Joe Mariano
President, Direct Selling Association
On Behalf of the Association

Orville Thompson
Chairman, DSA Board of Directors

On Behalf of all DSA Member Companies


Individual direct sellers from all over the United States

Add your name and direct selling story to the Direct Selling Proclamation!

Complete the following information to tell lawmakers and regulators how direct selling has helped you create a better life.

Only the following information will be available online: Name, City/State, My Direct Selling Story.

Your name will not be added to any unrelated mailing lists as a result of your signing this proclamation, although you may receive a confirmation email and periodic updates on the progress of this proclamation. You may choose to opt out of update emails using instructions provided in the confirmation email.

  • (Nombre)
  • (Apellido)
  • (Su e-mail) (no sera exhibido)
  • (Company) (No sera mostrado)
  • (Su Ciudad)
  • (Su Estado)
  • (Mi historia de la venta directa)
  • (Por favor, no me envie actualizaciones sobre l progreso de esta proclamacion.) (Entiendo que recibire un email de confirmacion)


Fast Facts

  • 76% of sellers have been with their company 1+ years
  • 78% of sellers say direct selling meets or exceeds their expectations
  • 82% of sellers report a good, very good or excellent experience with direct selling
  • 74% of US adults have purchased products from a direct seller
  • 15.9 million people in the U.S. are involved in direct selling
  • $31.63 billion in total US sales
  • $166.9 billion sales worldwide